Advanced freezing technology, strict standards, and uncompromising control ensure fruit quality stays exactly as nature intended
We work directly with local growers, agronomists, and partners to secure consistency, safety, and traceability at every stage
We purchase, process, and freeze organic and conventional fruit under the same rigorous international standards
Alongside our own brands, Master Food develops high-quality private label solutions — from sourcing and freezing to final packaging
Carefully Selected Fruit
Premium fruitsourced from certified organic and conventional growers, selected at optimal ripeness.
Supported at the Source
Growers supported by Master Food agronomists with guidance, monitoring, and centralized inputs.IQF Freezing
Individually quick-frozen within hours of harvest to preserve structure, taste, and color.Prepared for Market
Packaged under controlled conditions for retail and private label formats.Delivered Worldwide
Standardized, traceable products ready for global distribution.Master Food Ltd., founded in 2007, is a privately owned company specializing in the purchasing and processing of berries, including raspberries, blackberries, strawberries, and blueberries.
The company sources fruit from a network of organic and conventional growers, supported by Master Food agronomists and a centralized input system to ensure consistent quality and full traceability.
We are a company committed to delivering consistently high-quality fruit products through controlled sourcing, processing, and packaging.
Our operations include the processing of whole fruit and packaging for retail distribution in pillow packs and daypack formats. All processing and production activities are carried out under strictly controlled conditions and in accordance with recognized quality and food safety standards, ensuring product consistency, safety, and reliability for our customers.
Master Food offers a wide range of frozen fruit products, developed under its own brands as well as through customized private label solutions. From product specification and packaging formats to volume scalability and compliance with international standards, Master Food provides reliable, market-ready solutions for both branded and private label programs.
Willamette is widely regarded as one of the finest raspberry varieties, and its highest expression is achieved in Serbia—particularly on the hilly slopes of Western Serbia. The region’s continental climate, combined with clean air, balanced rainfall, and favorable winds, creates ideal conditions for cultivating raspberries with exceptional quality.
The slopes of the Zlatibor area provide a unique natural environment that contributes to the Willamette raspberry’s distinctive characteristics: intense natural color, rich flavor, pronounced aroma, and firm fruit structure. These qualities consistently distinguish Serbian Willamette raspberries from those grown in other regions worldwide.
In short, Serbian Willamette raspberries represent a premium fruit of recognized origin—where nature and growing conditions align to deliver outstanding quality.



Contact us to explore our frozen fruit products, private label options, and market-ready solutions.