MasterFood Ltd. is a private company founded in 2007. The activity of the company is the purchase and processing of berries, mostly raspberries, blackberries, strawberries and blueberries, from its subcontractors gathered in groups of organic and conventional growers with the support of our agronomists with centralized distribution of inputs.

Our processing activities refer to the processing of whole fruits, as well as packaging for retail sale in pillows and daypack bags. Processing and production of fruit takes place under strictly controlled conditions, which is confirmed by quality standards.

Its first name is raspberry, and its last name is “ Willamette“ , the best among all varieties of raspberries. It has been proven and approved in extensive research that the best region for cultivating this esteemed berry fruit is Serbia, specifically the hilly slopes of Western Serbia. The continental climate unique to this part of Serbia, makes Willamette raspberries stand out in terms of fruit quality, color, taste, smell and aroma. The enchanting slopes of Zlatibor mountain, the prevailing winds and the pristine natural environment all contribute to the distinct characteristics of this healthy plant’s fruits, setting them apart from other raspberry varieties grown elsewhere in the world. Willamette raspberries from this region are recognised by consumers worldwide as the highest-quality berry fruit, a fact proven by numerous laboratory analyses. Raspberries, especially the Willamette variety, offer a multitude of benefits for the human body. They are rich in vitamins C, B, E and K, beta carotene, lutein, lycopene, zeaxanthin, they also contain flavonoid compounds, which have antioxidant effects on the entire body, boost the immune system, normalize the blood quality, enhance concentration, cleanse blood vessels and help in weight loss.

In a word, they are a superfood.